Sora, OpenAI's generative video app, is history. Here's what that means for the firm's future

Mar 27, 2026 - 11:00
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Sora, OpenAI's generative video app, is history. Here's what that means for the firm's future
A small blue logo is shown on a phone screen with the word 'Sora' just below it.

OpenAI has decided to scrap Sora, its app that generated videos based on user prompts. The move reveals that the company, once the disruptor-in-chief of the AI world, is now facing something of an identity crisis as it struggles to pick a lane on the busy road to profitability.